The U.S. Department of Housing and Urban Development said Facebook uses discriminatory practices to determine who sees housing advertisements. According to the complaint, Facebook mines user data and builds profiles to choose which ads they should see, including homes for sale. HUD also accuses Facebook of drawing a red line around certain neighborhoods so people who live there won’t see the homes.
The charges also accuse Facebook of excluding certain other demographics that violate protection clauses in the Fair Housing Act.
“HUD claims Facebook combines data it collects about user attributes and behavior with data it obtains about user behavior on other websites and in the non-digital world,” the agency said. “Facebook then allegedly uses machine learning and other prediction techniques to classify and group users to project each user’s likely response to a given ad, and in doing so, may recreate groupings defined by their protected class.”
The department seeks to address unresolved fair housing issues and provide relief, including punitive damages.
The federal charges come a week after Facebook agreed to overhaul its micro-targeting ad system for jobs, housing and loans after several discrimination complaints — and news that the social network exposed passwords to millions of accounts to company employees.
Facebook did not immediately respond to the federal charges.